Walmart
WALMART | “HOLIDAY CAMPAIGN”
Walmart isn’t just the store that has everything. It’s the store that has YOUR thing. For the holiday season, we’re celebrating with a few familiar faces: John Legend, Emma Chamberlain & the Grinch.
“INtroduce the trio” | :60 Spot
INTRODUCE EACH CELEBRITY’S CARTS
Post Copy:
Let me help you take the guesswork out of your holiday shopping this year…shop my picks on @Walmart, complete with exclusive extras, like a specialty @Loved01skin Vanity Set as part of my ‘Gift of Me Time’ collection or a signed vinyl copy of my album, A Legendary Christmas, as part of my ‘Legendary Photo Booth’ collection. Happy shopping! #WalmartPartner
John LegenD Organic Social Carousel
Introducing his exclusive items
Post copy:
Are you ready for the holidays yet? these limited edition items designed by @emmachamberlain are the perfect gifts. shop now on @walmart. #WalmartPartner
Emma chamberlain organic social carousel
Introducing her exclusives products
we collaborated with John & Emma on exclusive products for their carts, delivered in custom packaging ready to slip under the tree.
John Legend Social Spots
Emma Chamberlain Social Spots
Created a special landing page on Walmart for each cart
Welcome to Grinch’s Walmart
(this spot was created by Justin Via + Taylor Crawford)
Creative Overview
Media Overview
Social approved
CREATIVE TEAM
Brenna Ruiz, ACD Copy
Meky Wong, ACD Art
Christina Swan, CD Copy
Danny Weilandt, CD Art
Taylor Crawford, CD Art
Justin Via, SVP Copy
Molly Crawford, ECD
DIRECTOR
Vince Peone
AGENCY
Digitas
