CVS
CVS | “ROLE MODEL”
A shocking 90% of young women report using filters because they feel pressured to look a certain way on social media. so CVS created a movement for transparency online. Because knowing what’s real can change how we feel.
“ROLE MODEL” | :15 Spot
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Post copy:
90% of young women report using filters because they feel pressured to look a certain way on social media. We are not ok with that. That’s why five years ago, we stopped digitally altering our beauty images for good. But our work isn't done yet. Join our movement for transparency by using #digitallyaltered or #beautyunaltered when you post. Together, we can create a healthier feed, for a healthier self-image.
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BEHIND THE SCENES
CREATIVE TEAM
Brenna Ruiz, ACD Copy
Dana Haddad, ACD Art
Meky Wong, ACD Art
Danny Streadbeck, VP GCD
Jessica Bergstresser, VP GCD
DIRECTOR
Diana Russo
AGENCY
Digitas
