associate creative director (art direction)

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Toddleroo

 

TODDLEROO | REBRAND

Children are adorable one minute and adventurous little monsters the next, every parent can relate to this truth. This rebrand gave toddleroo a personality that’s friendly, inviting, trustworthy and so fun.

 
 
 

INSPIRED BY KIDS

We wanted to create monster characters base off of the creative minds of children, so we source drawings of monsters from fellow coworkers and clients kids.

 

Character ILLUSTRATIONS (illustration by Erin Slechta)

 

LOGO EXPLORE

We also explored logo designs to bring this new brand to life.

 

FINAL LOGO DESIGN

 

NEW PALETTE AND TYPOGRAPHY

PACKAGE DESIGNS


CREATIVE TEAM
Meky Wong, Senior Art Director
Desiree Bergquist, ACD Copy
Erin Slechta, Illustrator
Shawn Pals, GCD Art

AGENCY
Yamamoto